Advertise Smarter with Score Search Ads
Pay Only for the Clicks That Matter. No views, no wasted spend. Discover how Hotwords and Coldwords optimize your ad performance like never before.
What Are Hotwords and Coldwords?
Hotwords and Coldwords: Smarter Than Flat Rates
Hotwords
These are high-traffic search terms currently in demand across Score Search. Bidding on hotwords gives advertisers front-row ad placement, but prices vary dynamically with real user search volume.
Coldwords
These are low-traffic or niche keywords with lower cost per click. Great for long-tail strategies and emerging trends.
Flat Rates Are Old School. You Pay for Results Only.
- No pay-per-impression
- No monthly fixed fees
- You only pay when someone clicks – and only based on the real-time score of the word
- CPC adjusts to real demand, keeping your ROI optimal
How We Compare
See how Score Search Ads stacks up against other advertising platforms
| Feature | Score Search Ads | Google Ads | Bing Ads | Brave Ads |
|---|---|---|---|---|
| Pricing Model | Hotword/Coldword dynamic CPC | Flat-rate CPC | Flat-rate CPC | Fixed budget + opt-in rewards |
| Pay per View (Impression) | No | Yes | Yes | Yes |
| Pay per Click Only | Yes (clicks only) | Yes | Yes | Yes (clicks and views) |
| Dynamic Keyword Scoring | Yes (real-time traffic score) | No | No | No |
| Flat CPC Rate | No (adaptive pricing) | Yes | Yes | Yes |
| Transparent Word Score System | Yes (view keyword heatmap) | No | No | No |
| Keyword Opportunity (Coldwords) | Yes (low-cost strategy) | Limited | Limited | No (no detailed targeting) |
| User Privacy Respect | Yes (no cookies/views sold) | No (tracking-based) | No (tracking-based) | Yes (opt-in ads) |
| Free Impressions | Yes (views are free) | No (charged in CPM) | No (charged in CPM) | Yes (budget-based) |
How Score Search Ads Works
Score Search Ads in Action
Choose Keywords
Choose your keywords or let AI recommend hot/cold combos
Set Budget
Set your budget and maximum bid per word
Run Ads
Run ads across Score Search, ranked based on the word's traffic score
Pay Per Click
Pay only per real click, priced by Hotword/Coldword logic
Benefits of Score Search Ads
Our platform is designed to help businesses of all sizes reach their target audience efficiently
Smarter Budgeting
Focus on traffic-driven bidding with dynamic pricing based on real search volume
High Conversion Efficiency
No useless impressions - you pay only when users click, ensuring every dollar works harder
Real-Time Performance Insights
Monitor keyword scores and performance with comprehensive analytics dashboard
Coldword Strategy
Capitalize on affordable niche keywords with lower competition and higher conversion potential
Transparent Pricing
See exactly what you're paying for with our clear score-based pricing model
AI Recommendations
Smart suggestions for optimal Hotword and Coldword combinations to maximize ROI
Score-Based Pricing Model
Keyword Score = Price per Click
How Our Scoring Works
Each keyword has a traffic score from 0–100. The higher the score, the higher the competition (Hotword). The lower the score, the more affordable it is (Coldword).
- Filter by score to find opportunities
- Forecast cost based on real-time scores
- Adjust strategy based on keyword performance
- Access keyword heatmap to visualize opportunities
CPC: $1.20
CPC: $0.85
CPC: $0.60
CPC: $0.40
CPC: $0.25
CPC: $0.08
Example keyword scoring visualization. Actual scores update in real-time based on search volume.
Government Startup Approach
"This is a Government Startup, not just a Company. Score Search prioritizes people over profit, performance over impressions, and innovation over outdated ad models."
— Dr. Francesco Dergano, Founder and Digital Democrat of Financialism
Ready to Grow Your Business?
Join thousands of businesses already using Score Ads to reach new customers and grow their revenue.
Frequently Asked Questions
Find answers to common questions about Score Ads
How does the Hotword/Coldword pricing work?
Our dynamic pricing model is based on real-time keyword scores. Hotwords (high traffic) cost more per click, while Coldwords (niche terms) cost less. You set your maximum bid, and you're only charged when someone clicks your ad.
How quickly will my ads be approved?
Our team reviews all ads to ensure they meet our guidelines. Typically, ads are approved within 1-2 business days. We'll notify you by email once your ad is live.
What's the difference between Hotwords and Coldwords?
Hotwords are popular search terms with high traffic volume and competition, resulting in higher costs per click. Coldwords are niche or emerging terms with lower competition, providing cost-effective targeting opportunities.
Do I pay for impressions?
No. Unlike traditional platforms, Score Search Ads only charges when someone clicks on your ad. Views (impressions) are completely free, ensuring you only pay for actual engagement.
How do I track my ad performance?
Our dashboard provides real-time analytics showing clicks, conversion rates, keyword scores, and position tracking. You can monitor which Hotwords and Coldwords are performing best for your campaigns.
Can I use both Hotwords and Coldwords in one campaign?
Absolutely! Most successful advertisers use a mix of Hotwords for visibility and Coldwords for efficiency. Our AI can help you determine the optimal balance based on your budget and goals.
Have more questions?
Contact our support team →